Secret Recipe Taman Melati.

Questions to Ask Current Franchisees

1)How much does your franchise gross per year? How much does it net? Are the procedures followed to make royalty payments to the franchisee troublesome?

300,000 Per Year. Net About 80,000-90,000

2)Are the financial projections of revenues, expenses, and profits that the franchisor provided me accurate in your judgement?

No.

3)Does the franchisor give you enough assistance in operating your business?

I Think Is Enough

4)How many hours, on average, do you work a week?

10 Hours Per Day, 7 Day Per Week.

5)How often do you get a vacation?

Once Every Year.

A Franchise Evaluation Checklist

1. Are you qualified to operate a franchise successfully? Do you have adequate drive, skills, experience, education, patience and financial capacity? Are you prepared to work hard?

I do prepared to work hard. But in skills and experience, i do not think i am ready.

2.Can you tolerate the financial risk? Would business failure wipe you out financially?

I believe every business have its own risk. And preparing to face it is the most important part i think.

3.Are you genuinely interested in the product or service you will be selling? Do you enjoy this kind of business? Do you like to sell?

Yes I Do.

4. Do you enjoy working with and managing people? Are you a “team player”?

I Dont Consider Myself A Team Player, I Prefer Team Leader.

5. Will the business generate enough profit to suit you?

Yes, Eventually

The Franchiser and the Franchise

1. Is the product or service safe and reputable?

Staffs are trained before they officially work in the shop. So everything stay professional and safe.

2. Is the franchise international, national, regional, or local in scope? Does it involve full- or part-time  involvement?

It’s international.

3. How many franchises have failed? Why?

I think so far there are no franchises failed. Even in perlis malaysia, one of the state with less population, the franchises there are still working good.

4.How many franchise have left the system within the past year? What were the reasons for leaving?

I do not think they are any.

The Franchisees

1. Are you pleased with your investment in this franchise?

Yes I Am.

2. What was your greatest disappointment after getting into the business?

So far, everything is good. But sometimes, some customers are really...( smile )

3. How effective was the training you received in helping you run the franchise?

They have given me many helpful information to let me start this business.

4. What are your biggest challenges and problem?

So far there aren't so much problem. But i think the biggest problem is during fasting month, the income of the business decreased by quite a big amount.

5.How much money are you making on your investment?

( Smile And Not Giving Answer )

6.What is your franchise’s cash flow like?

So Far So Good.

Website

Secret Recipe Website Used A Very Creative Design.

They Used The Red Background Color That Directly Related To Their Logo Design.

The Website URL Is

www.secretrecipe.com.my

Menu

Secret Recipe Provide Multiple Types Of Food To The Customers.

From Pasta To Cake. From Rice To Desert.

Almost Everything Look Tasty Here.

Malaysia Love Secret Recipe For Their Delicious Cakes.

There Are More Than 30 Types Of Cakes.

Besides Cake, These Are The Other Choices That You Can Find In Secret Recipe.

Desert And Appetizer

Pasta And Sandwish

Asian Delight And Beverage

Commercial / Promotion

This is Secret Recipe Promotion

While This Is The Latest Promotion For The Fasting Month And Coming Raya

The Origin.

Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Australia, Indonesia, Thailand, Brunei and Pakistan as well. It serves cakes and fusion food in a service environment.

A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM)

In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.

Introduction

For The Subject ABDM 4223 Entrepreneurship, The Task Is To Choose A Fanchise And Outlet For My Individual Assignment. So, The Franchise I Choose Is Secret Recipe Taman Melati. The Address Is 73-G, Jalan Taman Melati Utama 4, Taman Melati Utama, 53200 Kuala Lumpur.

This Blog is Created For Assignment Purpose. I Am A Student Studying At Tunku Abdul Rahman University College. In The Course Of Advance Diploma In Multimedia Design. This Individual Assignment Is Under The Supervision Of Mr. Stephen Ong.

Name : Ong Seong Hooi
Student Id : 12WHA11425
Gender : Male
Course : AML2
Group : U3