Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Australia, Indonesia, Thailand, Brunei and Pakistan as well. It serves cakes and fusion food in a service environment.
A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM)
In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.
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